Job Description

Job Description

Hi

Greetings of the Day!

Please find the below needs and let me know your interest.

Job Title: Content Creator(Social Media Manager)

Location: San Diego, CA(Hybrid)

Duration: Contract position

Key Responsibilities

Social Listening & Cultural Engagement

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• Continuously monitor social platforms, comments, and cultural conversations to identify emerging trends, audience behaviors, and engagement opportunities.
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• Translate social listening, community feedback, and cultural signals into actionable insights and strategic recommendations.
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• Partner with creative and strategy teams to ensure real-time insights influence content development.
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• Identify and execute timely trendjacking opportunities, determining when and how the brand should participate in relevant memes, trends, and conversations.
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• Engage authentically with online communities while maintaining the brand's voice and integrity.
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Content Creation & On-Camera Presence

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• Serve as a primary on-camera personality for new brand social media channels.
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• Conceptualize, create, film, edit, and publish original short-form and long-form content.
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• Produce platform-native content, including on-camera videos, voiceovers, and reactive formats.
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• Create content independently using self-shot and lo-fi production techniques.
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• Partner with agency teams on larger campaigns and higher-production creative concepts.
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Social Media Strategy & Channel Management

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• Develop and execute social media strategies and editorial calendars.
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• Launch and grow new social media channels from the ground up.
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• Own day-to-day social media engagement and community interactions.
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• Balance planned campaigns with real-time and trend-driven content opportunities.
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• Translate cultural insights and audience behaviors into actionable creative briefs.
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• Build brand relevance, community engagement, and long-term audience affinity.
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Social Media Platforms

Experience across platforms including:

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• TikTok
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• Instagram
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• YouTube
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• Reddit
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• Discord
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• Threads
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• X (formerly Twitter)
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• Facebook / Meta
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• Emerging social media channels
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Required Skills & Qualifications

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• Proven experience as a Social Media Manager and/or Content Creator , with a strong portfolio of original, platform-native work.
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• High proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects), or equivalent creative tools.
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• Experience with social media management and listening tools such as Sprinklr, Plot, or similar platforms.
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• Comfortable and confident appearing on camera , including directing and producing self-shot or lo-fi content.
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• Exceptional copywriting skills with the ability to adapt tone, humor, and messaging across platforms and audiences.
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• Strong knowledge of social media platforms, community management, and engagement best practices.
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• Deep understanding of internet culture, trends, memes, and audience behavior.
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• Ability to respond quickly to cultural moments without compromising brand integrity.
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• Experience managing editorial calendars while remaining flexible enough to capitalize on real-time opportunities.
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Sainath Boosi | Sr. Sourcing & Recruiting Specialist

Central Point Partners, LLC

Sainath.Boosi@centralpointpartners.com

centralpointpartners.com

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